Pletho
Identity and web design for a medical device firm
Pletho is a medical device firm focused on making life easier for people with fine motor and dexterity challenges.
- Discipline
- Branding / Art direction / Web design
- Timeline
- 8 weeks
- Client
- Pletho
- Year
The problem
Assistive design is still designed apologetically.
Products in this category tend to look like equipment: clinical blues, soft rounded shapes, photography that centres the difficulty rather than the person. The design says accommodation, and the person using it hears it.
Pletho needed the opposite register — an identity that reads as a considered object somebody chose, not a device somebody was issued.
The approach
Dignity, stated plainly.
The campaign line does the work directly. Your Dignity Restored is set at poster scale in the same grotesque the rest of the system uses, with no qualifier and no softening image behind it.
Around it the system stays quiet: one weight, one accent, generous rules, and photography that keeps the product in the hand rather than on a white sweep.